Here's a question/answer session from 2001 on the crest, from this site:
http://creed_lover03.tripod.com/creed_chat
CWWjovanna19: About the crest, is it an Aztec Compass? I heard that somewhere. Also, how do you really feel when you see fans with it permanently inked on them? (tattoos) I recently got mine.
Scott Stapp: Crest, actually, until--we don't want to give away the secret to that, and we're going to let it keep going. It's not an Aztec compass but for now we'll keep it to ourselves and give fans bits and pieces. When we see it permanently inked on, seeing that crest and Creed on your body. I have Creed on my body, and it's not necessarily saying you believe that the band is so great - but you're inking on your body a forever reminder of Creed - something you believe in. You may have gotten the idea initially from hearing our music and being in Creed, but I think at the end of the day it's not about the band, it's about permanently inking on your body a reminder of something you truly believe in, something personal within.