Alter Bridge's first video wasn't gimmicky at all, which is a good thing. I think they've joined Audioslave and Velvet Revolver as the best bands out right now.
Creed had religious symbolism in their lyrics and in their videos. And Stapp's christ poses weren't helping, either. A large crowd of christians bought their music, not that that's bad, but I would prefer a rock band to not have a very flashy image as Creed did.
Alter Bridge is a good way to start it all over. And be all about the rock. Rock on!
