They set a deal with Sony Music. Sony is their distribuiter (sp?) for the rest of the world (and label), since Wind-Up is not that big.
So, pretty much, Sony is the one who decides whatīs gonna be their next single. And unfortunately, Sony didnīt release Bullets, but released Hide, now.
Making Creed look pop
Although, a good thing might come out of this: they may release a video for Hide, with live footage. Not sure if Creed would authorize...
I e-mailed radios asking for weathered, but I got no response.