I was talking to a guy at work about what he was going to buy his wife and he said they pretty much consider it a made up holiday and they usually just get a card for one another. They said that they would rather spend the 80.00 on dinner one night that you don't have to wait hours to get into a place instead of buying roses, etc. I had never heard that before, but I guess some people are that way. I have always celebrated it, I guess it just depends on the person.